Natori

Beautiful Lingerie by Natori

Natori is a brand that is proud to be woman-founded, woman-led and family owned. Originating in 1977, Natori was founded by Josie Natori who began creating lingerie in her Livingroom and through dedication and passion has evolved the brand into a lifestyle. Starting the company from scratch, Natori became the first Vice President of Investment Banking at Merrill Lynch, proving to be a strong and driven woman.

After four decades, Josie has become one of the fashion industries most recognisable figures. Each of the collections within the brand is a reflection of the namesake designers unique East meets West Aesthetic. The vision that drives Natori is that the concept of art is something that is bought into everything we do, a personal treasure that gives us a sensual pallet of colour and texture which can then be expressed into what we wear. A glamourous thread that is woven into each individual.

A true-design driven company, everything from design, production, sale and distribution is all done in-house to ensure each product meets the high standards of design, sustainability and quality from start to finish.